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It is understandable that you’d like to cut down expenses. Saving expenses at the cost of risking your potential to be found online doesn’t seem to be a very wise idea.

Instead of cheaper web hosting solutions that might save you some money, they also come with their own problems that search engines do not like. Most of them have infrastructure that slow down your website. Having a slow website will greatly diminish your chances of ranking above your competitors.

A lot of these cheap, inexpensive website hosts do not offer your website an SSL certificate – a small but very important ranking factor according to Google. It will mean that your website will be labeled “Not secure” when someone visits your website. Search engines do not like unsecured websites and your ranking factor will be diminished.

WordPress websites use themes and plugins that are created by third-party organizations. This means that when a new WordPress version is released, they update their products to fix any incompatibilities too. So let’s say you update the theme/plugins but keep using the old WordPress version, you may experience some troubles on the site like layout problems or some functions not working properly.

Who is Site Kit for?

Site Kit makes it easy for WordPress site owners to understand how their site is doing and what to do next. As a WordPress site owner, Site Kit offers you:

• Easy to verify site ownership through Search Console — no need to paste a code snippet on your site to prove you’re an owner.
• Convenient and easy access to relevant stats directly in your WordPress dashboard. We save you time — see the key information right when you sign in.
• Cross-product insights — Google Search Console, Google Analytics, PageSpeed Insights, AdSense — are combined into a single, intuitive dashboard. We help you make informed decisions, quickly.
• No source code editing. This is the easiest way to install and manage Google products on your site in just a few clicks.

This security and maintenance release introduces 14 fixes and enhancements, including changes designed to help hosts prepare users for the minimum PHP version bump coming in 5.2.

This release also includes a pair of security fixes that handle how comments are filtered and then stored in the database. With a maliciously crafted comment, a WordPress post was vulnerable to cross-site scripting.

WordPress versions 5.1 and earlier are affected by these bugs, which are fixed in version 5.1.1. Updated versions of WordPress 5.0 and earlier are also available for any users who have not yet updated to 5.1.

When it concerns targeting the right customers on the web, service businesses, small company owners, and locally-focused companies need to develop marketing methods that fit their requirements. To no surprise, many rely on Yellow Pages, Yelp, Home Advisor, Angie’s List, and so on to provide leads.

The issue is, their site can’t be found near the first page of search results as it is hidden on the fifth or sixth page of Google. Most likely not generating leads or even getting in front of a human visitor.

This is where local SkylarStudios SEO, helps. Small, local businesses are losing out when it comes to optimizing their websites for local search (which means, local consumers in your city, town, community or area of service).