Blog

If you’re a business owner with a website, you may be wondering why you should bother creating a Google Business Profile. After all, you already have a website, and you’re already promoting your business in other ways, right? However, there are several compelling reasons why having a Google Business Profile can benefit your business and help you reach new customers.

In this article, we’ll explore some of the key reasons why you should have a Google Business Profile for your website.

1. Increase Your Online Visibility

One of the main reasons to create a Google Business Profile is to increase your online visibility. When potential customers search for businesses like yours on Google, they’ll see your Business Profile in the search results, alongside other relevant businesses. This means that even if customers aren’t specifically looking for your business, they may come across your profile and decide to check out your website.

2. Improve Your Local SEO

Having a Google Business Profile can also help you improve your local SEO. When customers search for businesses in their local area, Google uses a variety of signals to determine which businesses to show in the search results. By creating a Business Profile and optimizing it with relevant keywords, categories, and other information, you can increase your chances of showing up in the local search results.

3. Provide Customers with Essential Information

Your Google Business Profile provides a space for you to provide customers with essential information about your business, such as your address, phone number, and business hours. This information is displayed prominently in the search results, making it easy for customers to find and contact you. By keeping your Business Profile up to date, you can ensure that customers always have access to the information they need to do business with you.

4. Engage with Customers

Your Google Business Profile also provides a platform for you to engage with customers. You can respond to customer reviews, answer questions, and share updates about your business. By engaging with customers in this way, you can build stronger relationships with them and encourage them to do business with you again in the future.

5. Gain Insights into Your Customers

Finally, having a Google Business Profile can provide you with valuable insights into your customers. You can see how many people have viewed your profile, where they’re located, and what actions they’ve taken, such as visiting your website or calling your business. This information can help you better understand your customers and make informed decisions about your marketing and business strategies.

In conclusion, having a Google Business Profile is an essential part of any business’s online presence. It can help you increase your online visibility, improve your local SEO, provide customers with essential information, engage with customers, and gain insights into your customers. So if you haven’t already created a Business Profile for your website, now is the time to do so!

We are the #1 Raleigh Web Design Agency. We help our clients along this journey by creating websites that use the latest WordPress web technology. In a multi-device world, you need a web presence that has excellent and intuitive user experience, which not only looks great on all devices, but one that also helps converts your site visitors into business customers. We achieve this by attentively listening to your requirements and approaching each project as an individual challenge.

Developing a digital strategy that connects brands to consumers and satisfies organizational goals requires planning and skill. We deliver comprehensive development services to both startups and enterprises in Raleigh and around North Carolina.

It is understandable that you’d like to cut down expenses. Saving expenses at the cost of risking your potential to be found online doesn’t seem to be a very wise idea.

Instead of cheaper web hosting solutions that might save you some money, they also come with their own problems that search engines do not like. Most of them have infrastructure that slow down your website. Having a slow website will greatly diminish your chances of ranking above your competitors.

A lot of these cheap, inexpensive website hosts do not offer your website an SSL certificate – a small but very important ranking factor according to Google. It will mean that your website will be labeled “Not secure” when someone visits your website. Search engines do not like unsecured websites and your ranking factor will be diminished.

WordPress websites use themes and plugins that are created by third-party organizations. This means that when a new WordPress version is released, they update their products to fix any incompatibilities too. So let’s say you update the theme/plugins but keep using the old WordPress version, you may experience some troubles on the site like layout problems or some functions not working properly.

Who is Site Kit for?

Site Kit makes it easy for WordPress site owners to understand how their site is doing and what to do next. As a WordPress site owner, Site Kit offers you:

• Easy to verify site ownership through Search Console — no need to paste a code snippet on your site to prove you’re an owner.
• Convenient and easy access to relevant stats directly in your WordPress dashboard. We save you time — see the key information right when you sign in.
• Cross-product insights — Google Search Console, Google Analytics, PageSpeed Insights, AdSense — are combined into a single, intuitive dashboard. We help you make informed decisions, quickly.
• No source code editing. This is the easiest way to install and manage Google products on your site in just a few clicks.